It happened to Microsoft and Yahoo. Could it happen to Apple?
The limitations of antipiracy software were dramatically illustrated last week when Yahoo Music announced the company would stop issuing authorization keys for the software that prevents its songs from being copied.
Microsoft’s now defunct MSN Music service made a similar announcement last spring. Some CNET News readers have asked whether the same thing could happen at iTunes. The answer to that question is yes, it most certainly could.
If Apple ever stopped issuing keys for its FairPlay digital rights management then, just like at Yahoo and MSN, iTunes users would be prevented from moving their music to different machines or devices. That would affect most of the 5 billion songs the company has sold. (Following much public criticism, Microsoft said it would continue issuing keys for another three years and Yahoo is offering refunds.)
To be sure, the likelihood of Apple shutting off DRM keys anytime in the foreseeable future seems remote at best. Apple is the Internet’s largest music retailer and may be the largest music retailer overall. The company is riding a wave of excitement over the new iPhone 3G, which besides being a phone and Internet-enabled device, is an excellent music player. Apple appears to be on track to dominate retail music sales for a long time to come.
Still, things do change. Who can say what will happen at Apple in 5 or 10 years? That’s a long time from now. But the truth is, DRM’s threat to iTunes users’ music libraries is real. – Greg Sandoval, CNET
See, when you buy DRM-protected music from iTunes, you are not actually buying music, you are buying the DRM-key that unlocks data file that plays music. If iTunes were to go out of business, or change their policies, your music will stop playing in iTunes.
CD’s and un-protected MP3’s on the other hand, cannot be disabled by some chance of fate, or by the fate of defunct music services like MSN Music and Yahoo Music that go belly-up.
Sandoval’s article goes on to say:
What the Yahoo and MSN situations show is that DRM-wrapped music is never truly controlled by anyone other than whoever holds the encryption key. Whether it’s FairPlay or Windows Media DRM or some other format, consumers are at their mercy when it comes to unlocking their music.
Of course, iTunes fanboys will tell you to back up your music by burning CD’s of DRM-laden tracks, but to me this is backwards. Buy the real CD, and rip it to MP3. Then play it in iTunes or on your iPod. Either that, or buy unprotected MP3’s from Amazon.com.